Lumina
Premium E-Commerce Platform
Timeline
12 weeks
Team
4 Designers, 5 Developers, 2 Product Managers
Tech Stack
A premium shopping experience designed to eliminate friction, personalize interactions, and drive conversions. Built for luxury brands looking to scale their digital presence without compromising on exclusivity.
The Challenge
The client was losing 68% of customers at checkout, and their existing platform couldn't handle seasonal traffic spikes. Mobile experience was clunky, personalization was non-existent, and they were hemorrhaging money to cart abandonment.
We needed to rebuild from the ground up while maintaining their existing customer base and inventory system, all within a tight 12-week timeline.
Our Solution
Results That Speak Volumes
Project Timeline
Discovery & Audit
Comprehensive analysis of the existing platform, user behaviors, pain points, and competitive landscape. Identified the 68% checkout abandonment rate was due to friction in the payment flow.
Design & Strategy
Created wireframes for one-click checkout, mapped personalization engine, and designed mobile-optimized flows. Conducted usability testing with 50+ target users.
Development Sprint
Built scalable architecture on Next.js with PostgreSQL backend. Integrated Stripe for seamless payments. Implemented AI recommendation engine and real-time inventory sync.
Launch & Optimize
Soft launch with 10K users revealed opportunities for further optimization. Implemented A/B testing for CTAs, product placement, and checkout flows. Results exceeded projections.
Visual Showcase
"Working with this team was transformative. They didn't just build a platform—they completely reimagined how our customers experience luxury shopping online."
Sarah Chen
CEO, Lumina